evolving a brand for growth
Love your logo is a leading supplier of branded merchandise, workwear, school uniform and promotional products. this project centred on modernising the company’s visual identity while creating a flexible brand architecture that better reflected its expanding range of specialist services.
I was responsible for developing the new visual identity, including the refreshed logo, the design and build of the website, email campaigns, exterior signage, presentation materials, and a family of sub-brands for the company’s branded merchandise, workwear, school uniform and charity divisions.
Working alongside Chris Nicholas (Sumwot), Raj Randhawa (WordBrand) and Ben London and Matt Lambert (What-If Solutions), we created a cohesive brand system that brings greater clarity, consistency and personality across every customer touchpoint.
The result is a modern, scalable identity that supports Love Your Logo’s continued growth while giving each specialist area its own distinctive voice within a unified brand.
