strategic rebranding for enhanced
market positioning

When Jonathan Winchester, CEO of Shopper Anonymous, recognized the need to rebrand his franchise to better reflect its comprehensive customer experience services, he turned to us for a solution. Our collaborative efforts led to the creation of ‘insight6,’ a brand that encapsulates the company’s evolution and its commitment to delivering a full spectrum of CX tools and support across the UK and Ireland.

This strategic rebranding not only aligned the company’s identity with its expanded services but also reinforced its status as a leading national provider of client feedback. Jonathan Winchester recently commented that the rebrand was his his best business decision in the company’s 23-year history, helping to position insight6 at the forefront of the rapidly evolving customer experience industry.

“I cannot recommend jmc3 highly enough to businesses looking for total objectivity, fuelled by an in-depth understanding of their client and internal and external audiences. Intense and endless levels of enthusiasm and creative integrity drive john’s endless pursuit of success for his clients. Our relationship with jmc3 is one we value – a highly collaborative and fruitful partnership.”

Jonathan Winchester -Insight6 HQ Sussex