How We Work
it's all about clarity
Creating a true and powerful visual brand identity begins with an insightful brief.
Our job, as a branding agency, is to present you with an authentic and memorable brand that will positively impact the perception and competitive advantage of your business. But the process cannot start without a meaningful brief about your brand.
Our service helps you to define your brand’s DNA, inspire your team and transform your business as we rollout your new visual brand identity. Please scroll down to read more about each of these steps.
We work with a fantastic array of SMEs, in B2B and B2C sectors, from areas such as Brighton, Tunbridge Wells in Kent, Eastbourne in Sussex and Guildford in Surrey. With client referrals we’ve also worked with organisations in Hampshire, Oxfordshire, Cambridgeshire and California!
To begin your branding work, we need a clear understanding of who your business is and what you stand for. What emotional connection do you have with your customers? What messages will resonate with them?
As any good branding agency should do, we need to ask for your commitment to this stage of the process. It’s imperative that we have a clear brief so that we can get your design right.
Your visual brand identity is the most important tool, that you have control of, to influence the perception held by your prospects, customers and stakeholders.
But fear not, we’re here to hold your hand. And we have two options to help.
We have used our many years of blue chip experience in London with big national and international brands, to create a helpful brand definition worksheet. This is freely available and will help you to record how you want customers to feel, your promise, the greater cause you serve, your values - all of which define your brand.
Ask us to run a brand workshop for you and your team to brainstorm and define your brand essence. We will bring in one of our partners to facilitate the workshop so that we can fully listen and absorb this experience with you.
We highly recommend Pearce Marketing from Eastbourne, East Sussex for these workshops. If you are interested in ethically-driven fully managed brand partnerships (often involving joint owned legal entities), we would refer you to Brand & Pixel based in Surrey.
Once you have articulated your brand definition, we can start our creative process. This is, of course, the core work that you have approached a branding agency like us for!
We bring your brand to life in a visual brand identity that graphically embodies all that you are and strive to be. Your brand design should help enrol people in your values and fully support a positive and truthful perception of your business.
Firstly, we will use all our creative talent, years of experience and absolute genuine passion for brand to design graphic options for you to review. This will typically include typography, colour palette, logos, a visual language for communicating core philosophies and concepts, and a vision for key marketing pieces.
And of course we’ll be considering how your brand will be used - ensuring it will work beautifully as a social media profile photo through to huge external signage.
At this stage we can always bring in Pearce Marketing as one of our trusted partners. They can run focus groups with your staff and customers to gain honest feedback on the design ideas to help shape the final outcome.
The end result, of this stage in our collaborative process, will be the delivery of a digital Visual Brand Identity (VBI) folder. As your branding agency, we promise we will provide you with comprehensive brand guidelines and all the brand assets in a huge array of formats.
The next step in our work together is about fully implementing your brand. Making it real for everyone to see.
You can rely on us to consistently deliver your brand across all your touch points with prospects, customers, staff and other stakeholders.
You may need business cards, photography, brochures, web design, exhibition materials, video, vehicle wraps, social media backgrounds, animations and signage. No problem.
We are experienced at art direction so will ensure imagery from photo shoots are planned to capture and support your brand vision.
Although we are a small branding agency team in Seaford, near Brighton and Eastbourne, we have a set of tried and tested companies that we work with for the roll out of brand projects of all sizes. We’ll happily work with your partners too.
We rarely work alone, preferring to focus our efforts on your design work. Both us and many clients utilise the project management, strategic and tactical marketing skills of Pearce Marketing.
Emma Pearce and her team liaise with all parties involved, gather quotes, proofread, manage amendments and approval, coordinate printing and meeting all deadlines.
You have your day job to do and a brand roll out can be a significant effort - but we will help you to more speedily fully realise your investment in the branding process.
Our partners include:
Pearce Marketing - Brand Workshops, Marketing - Eastbourne
Roddy Paine Studios Ltd – Photography and Video - Kent
Print Matters Ltd – Digital, Litho, Display, Exhibition - East Sussex
Olympic Signs Ltd – Joiners, Fitters, Sign Makers, Vehicles Wraps - Tunbridge Wells
David Nokku Design – Illustration and design - London
What If Solutions – Fully bespoke websites, domains and hosting - Kent
Yespromo Products – Branded Merchandise - East Sussex
Adaray Marketing – Brand Strategy - East Sussex
Sumwot Social – Ethical Marketing - Surrey
We have over a decade of membership with the Trafford Enterprises business network, that continues to introduce us to some of the finest professionals in London, Kent, Surrey, Hampshire and Sussex.
Please contact us to chat through how we can support your rebranding project.